For marketeers both natural and paid search are now the most important factors in their marketing communications programme so leading online marketing specialist Greenlight has put together a briefing on what is likely to happen online in 2011. The full report is available online on their website but here are some of the highlights:
- Google and Bing will offer app search – with millions of us using smartphones the search engines will want to start pointing out relevant apps for download based on search terms.
- Display advertising will mirror search – marketers can expect more sophistication, control and results from a new era of display advertising.
- Google v Bing – It is likely that competition will hot up in 2011 with each of them introducing more functions and features to out smart the other
- Duplicate content will be penalised – we all know that Google doesn’t like duplicate content but it is likely they will start penalising sites that do too much
If you would like to know more about the Greenlight predictions for 2011 then take a look at the report here